Shop All Shop All Product Type Treatments

go to bed with this overnight mask, resulting in hair that is 3x more hydrated by morning*. what is dream routine overnight hydrating hair mask? it's time to put dry hair to bed with our ultra-hydrating, silicone-free overnight hair treatment mask. infused with hyaluronic...

from dull to dazzling! this flash-acting mask delivers brilliant moisture and shine in just 60 seconds. what is flash instant shine mask? from dull to dazzling! instantly seals the cuticle while softening and hydrating the hair for a silky, smooth finish. who it's for...

try 4 of our stylist-loved hair treatments to find your faves—all for 24% off. what is the pocket-sized pro picks treatment set?  4 of our stylist-loved hair treatments for frizz, shine, hydration + protection, all in trial sizes so you can find your fave...

oil-to-foam purifying pre-wash that breaks down build-up + refreshes the scalp without stripping what is reset pink charcoal scalp cleansing oil? an oil-to-foam purifying pre-wash that breaks down product build-up, absorbs toxins, and refreshes the scalp. who it's for all hair types 1–4c in...

what is smooth over frizz-fighting treatment mask? ready to play it smooth? this 60-second smoothing treatment mask instantly reduces frizz by 73%* (even in high humidity!) for 2.2x smoother hair that lasts up to 72 hours.* who it's for all hair types 1–4c looking...

unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight, superfruit-infused hair oil hero. what is superfruit star lightweight hair styling oil? a lightweight multitasking hair hero that’s clinically proven to make hair 7x stronger, 2x smoother + with 86%...

a fresh trim in a bottle. this instant split-end seal cream softens, smooths + eliminates frizz. what is the closer instant split-end seal cream? this lightweight 2-in-1 leave-in hair treatment + styling cream instantly seals split ends, smooths hair + eliminates frizz. who it's...

save 24% with this lineup of 4 trusted treatments. includes the OG wizard detangling primer. what is the core four stylist-loved treatment set? a must-have lineup of 4 of our pro-loved hair treatments, so you're prepped for whatever your hair needs. includes our OG...

save 24% with these stylist-loved treatments that hydrate, detangle, protect + fight frizz. what is the core four stylist-loved treatment set? stylists swear by them + you will too! this must-have set features 4 of our clinically proven pro-loved hair treatments, so you're prepped...

a multi-tasking hair treatment that strengthens hair, reduces breakage + prevents future damage what is the kure multi-task strength repair treatment? a 60-second multi-tasking treatment formulated with bondfortifying technology + vegan proteins to strengthen hair +prevent future damage + breakage.* who it's for all...

a stylist-trusted treatment to protect your color from UV, chlorine + other common faders.           What it is a color-protecting treatment that prevents fade, protects from heat + strengthens hair so your color stays vibrant through UV exposure, chlorine + common...

all-in-one hair priming mist that detangles + protects against thermal damage what is the wizard detangling primer? a multi-tasking all-in-one hair detangling spray that preps & primes your hair for any style. who it's for all hair types 1–4c why it's special the perfect...

the magic of the wizard, now silicone-free! heat protect, detangle, + reduce frizz. what is the wizard silicone-free detangling hair primer? it's the wizard you all know and love, now silicone-free. this lightweight primer protects against 450°f heat, cuts down on blow dry time,...

this silicone-free oil hydrates hair while instantly reducing frizz* + breakage*. what is water sign hydrating hair oil? hydrated hair is in your future. this silicone-free treatment oil instantly reduces frizz* and breakage*, while boosting shine and protecting against heat up to 450°f. remember,...