Shop All Shop All Hair Concern Hydrate

a salon service in a jar. tone, strengthen + hydrate all in one ultra-violet lather. what is bust your brass toning + strength repair mask? a salon service in a jar. this ultra-luxe toning treatment is clinically proven to strengthen + hydrate damaged hair...

go to bed with this overnight mask, resulting in hair that is 3x more hydrated by morning*. what is dream routine overnight hydrating hair mask? it's time to put dry hair to bed with our ultra-hydrating, silicone-free overnight hair treatment mask. infused with hyaluronic...

go deep in hydration with a moisturizing routine set filled with strand-quenching favorites. what is the moisture-minded | hydration routine set? drench strands in deep hydration with 4 moisturizing must-haves: travel sizes of hydro rush intense moisture shampoo + conditioner, a full size hydro...

save 15% on this travel-size + full-size dry leave-in mask that instantly softens, moisturizes + strengthens hair in a single spray—no rinse needed!   who it's for dry, brittle hair in need of softening   why it's special meet soft moves, the full-size +...

cleanse, condition + treat with a complete routine that puts softness first what is the soft strand stars nourishing wash + care set? real results backed by clinical proof + infused with our signature superfruit.  who it's for medium to thick hair types seeking...

ultra-luxurious + rich mask is packed with vitamins + nutrients to condition the hair making it soft, silky, and smoother than ever what is soulfood nourishing hair mask? ultra-luxurious hair mask is rich and creamy but never weighs hair down. it is packed with...

save 15% with a nourishing mask set for instant softness, moisture + strength in + out of the shower. who it's for all hair types are welcome.   why it's special soulfood transformed dry, brittle strands. now soulstruck nourishing dry hair mask extends the...

save 25% + drench your hair with hydrating ingredients with this jumbo wash + care set. what is super-sized hydration set? show your hair you care with super-sizes (a whole liter!) of our hydro rush shampoo + conditioner, plus our hydro rush intense moisture...

save 25% + drench your hair with hydrating ingredients with this jumbo wash + care set. what is super-sized hydration set? show your hair you care with super-sizes (a whole liter!) of our hydro rush shampoo + conditioner, plus our hydro rush intense moisture...

save 25% + drench your hair with hydrating ingredients with this jumbo wash + care set. what is super-sized hydration set? show your hair you care with super-sizes (a whole liter!) of our hydro rush shampoo + conditioner, plus our dream routine overnight hydration...

unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight, superfruit-infused hair oil hero. what is superfruit star lightweight hair styling oil? a lightweight multitasking hair hero that’s clinically proven to make hair 7x stronger, 2x smoother + with 86%...

leave-in cream weightlessly provides superior hydration and lightweight-conditioning, leaving hair supernaturally soft and smooth with brilliant shine what is supernova moisture + shine cream? this supreme leave-in cream weightlessly provides superior hydration and lightweight-conditioning, leaving hair supernaturally soft and smooth with brilliant shine. why...

all-in-one hair priming mist that detangles + protects against thermal damage what is the wizard detangling primer? a multi-tasking all-in-one hair detangling spray that preps & primes your hair for any style. who it's for all hair types 1–4c why it's special the perfect...

the magic of the wizard, now silicone-free! heat protect, detangle, + reduce frizz. what is the wizard silicone-free detangling hair primer? it's the wizard you all know and love, now silicone-free. this lightweight primer protects against 450°f heat, cuts down on blow dry time,...

save 10% + take soft, refreshed hair on-the-go with this travel-sized set of dry shampoo + mask must-haves. who it's for all hair types are welcome.   why it's special 1 routine to refresh + soften hair wherever you go. this travel-sized trio features...

this silicone-free oil hydrates hair while instantly reducing frizz* + breakage*. what is water sign hydrating hair oil? hydrated hair is in your future. this silicone-free treatment oil instantly reduces frizz* and breakage*, while boosting shine and protecting against heat up to 450°f. remember,...