Shop All Shop All Hair Type Straight (1a-c)

oil-to-foam purifying pre-wash that breaks down build-up + refreshes the scalp without stripping what is reset pink charcoal scalp cleansing oil? an oil-to-foam purifying pre-wash that breaks down product build-up, absorbs toxins, and refreshes the scalp. who it's for all hair types 1–4c in...

ready to rise to the top? enter: your fave styler for instant + all day root lift.*  what is rising star? what it is don’t fall flat! rising star volumizing finishing spray lifts hair at the root for instant root lift that lasts all...

cleanse, condition, mask + more with this nourishing set of must-have minis. what it is nourish your scalp + strands with travel-sizes of our most iconic formulas: normcore signature shampoo + conditioner, soulfood nourishing mask + the wizard silicone-free detangling primer. who it's for...

what is smooth over frizz-fighting treatment mask? ready to play it smooth? this 60-second smoothing treatment mask instantly reduces frizz by 73%* (even in high humidity!) for 2.2x smoother hair that lasts up to 72 hours.* who it's for all hair types 1–4c looking...

save 15% on this travel-size + full-size dry leave-in mask that instantly softens, moisturizes + strengthens hair in a single spray—no rinse needed!   who it's for dry, brittle hair in need of softening   why it's special meet soft moves, the full-size +...

unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set. what is the soft strand manifestation | nourishing treat + style set? manifest your most nourished mane with an exclusive set featuring a full size soulfood nourishing mask, travel sizes of perk...

save 15% on this dry shampoo + dry nourishing mask duo for instantly soft + refreshed strands. who it's for all hair types are welcome.   why it's special wash day can wait with this nourishing dry mask + dry shampoo duo that instantly...

ultra-luxurious + rich mask is packed with vitamins + nutrients to condition the hair making it soft, silky, and smoother than ever what is soulfood nourishing hair mask? ultra-luxurious hair mask is rich and creamy but never weighs hair down. it is packed with...

save 15% with a nourishing mask set for instant softness, moisture + strength in + out of the shower. who it's for all hair types are welcome.   why it's special soulfood transformed dry, brittle strands. now soulstruck nourishing dry hair mask extends the...

a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray—no rinse needed!  who it's for dry, brittle hair spray onto strands that look + feel dry, brittle, or dull + feel your hair get softer, stronger + more moisturized...

a set of superfruit-infused bestsellers for stronger, smoother + nourished strands. what is the strand superheroes set? a set of superfruit-infused bestsellers formulated to cleanse, smooth, strengthen + nourish strands. who it's for medium to thick hair types seeking nourishment why it's special powered...

save 25% with this jumbo wash + care set made especially to repair damaged strands + tone brassy hues. what is super-sized blonde set? show your hair you care with super-sizes (a whole liter!) of our bust your brass shampoo + conditioner, plus our...

what it is save 20% + *really* pump up the volume with this jumbo-sized (a whole liter!) big hit volumizing wash duo + rising star finishing spray to take flat, limp hair to voluminous + bouncy without the crunch or stiffness. *based on a...

save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair. what is super-sized signature set? show your hair you care with super-sizes (a whole liter!) of normcore shampoo + conditioner, plus the wizard detangling primer....

save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair. what is super-sized signature set? show your hair you care with super-sizes (a whole liter!) of normcore shampoo + conditioner, plus the wizard detangling primer...

What it is show your hair you care with super-sizes (a whole liter!) of our normcore shampoo + conditioner, plus a travel-sized soulfood hair mask.  Who it's for medium to thick hair types 1–2c Why it's special we’ve loaded our signature collection with good-for-you...

unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight, superfruit-infused hair oil hero. what is superfruit star lightweight hair styling oil? a lightweight multitasking hair hero that’s clinically proven to make hair 7x stronger, 2x smoother + with 86%...

leave-in cream weightlessly provides superior hydration and lightweight-conditioning, leaving hair supernaturally soft and smooth with brilliant shine what is supernova moisture + shine cream? this supreme leave-in cream weightlessly provides superior hydration and lightweight-conditioning, leaving hair supernaturally soft and smooth with brilliant shine. why...

strengthen strands + save 20% with a treatment duo that's clinically proven to target damage. what is the comeback crew set? stronger strands are just a shower + a slumber away. midnight mender overnight strength repair treatment teams up with the kure intense mask...

save 24% with this lineup of 4 trusted treatments. includes the OG wizard detangling primer. what is the core four stylist-loved treatment set? a must-have lineup of 4 of our pro-loved hair treatments, so you're prepped for whatever your hair needs. includes our OG...