Shop All Shop All Collections Signature

get actually cleaner hair between wash days with a sweet twist on the #1 dry shampoo in the US* what is amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo? amika x Ellis Brooklyn is back + juicier than ever with this...

scent stack with limited-edition perk up GUAVA GRANITA + an Ellis Brooklyn perfume sample—a $72 value. what is the amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo set?  scent stack, the amika way with perk up GUAVA GRANITA, a limited-edition twist...

perk up your way with limited-edition perk up GUAVA GRANITA + travel-size perk up plus. what is the beach day besties dry shampoo duo? refresh roots all summer with perk up GUAVA GRANITA, a limited-edition twist on the #1 dry shampoo in the US*...

get oil removal on speed dial with this powerful dry shampoo for extra oily scalps. what it is calling all oily scalps! dial up hair’s highest potential with perk up ultra dry shampoo—a powerful formula created for extra oily scalps that need oil control...

refresh roots + add voluminous 'oomph' with this 5 pack of sample-sized dry shampoos (0.75 oz). what is perk up ultra dry shampoo sample set? perk it up with this travel-friendly set featuring 5 perk up ultra dry shampoos—a powerful formula created for extra...

#1 prestige dry shampoo in the US - size 5.3oz / 232ml* refreshes roots with a voluminous ‘oomph.’ perk it up! this talc-free dry shampoo absorbs oil, reduces odor, and with an invisible finish, all while restoring 'oomph.’ who it's for all hair types...

cleanse, condition, mask + more with this nourishing set of must-have minis. what it is nourish your scalp + strands with travel-sizes of our most iconic formulas: normcore signature shampoo + conditioner, soulfood nourishing mask + the wizard silicone-free detangling primer. who it's for...

save 15% on this travel-size + full-size dry leave-in mask that instantly softens, moisturizes + strengthens hair in a single spray—no rinse needed!   who it's for dry, brittle hair in need of softening   why it's special meet soft moves, the full-size +...

unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set. what is the soft strand manifestation | nourishing treat + style set? manifest your most nourished mane with an exclusive set featuring a full size soulfood nourishing mask, travel sizes of perk...

cleanse, condition + treat with a complete routine that puts softness first what is the soft strand stars nourishing wash + care set? real results backed by clinical proof + infused with our signature superfruit.  who it's for medium to thick hair types seeking...

save 15% on this dry shampoo + dry nourishing mask duo for instantly soft + refreshed strands. who it's for all hair types are welcome.   why it's special wash day can wait with this nourishing dry mask + dry shampoo duo that instantly...

ultra-luxurious + rich mask is packed with vitamins + nutrients to condition the hair making it soft, silky, and smoother than ever what is soulfood nourishing hair mask? ultra-luxurious hair mask is rich and creamy but never weighs hair down. it is packed with...

save 15% with a nourishing mask set for instant softness, moisture + strength in + out of the shower. who it's for all hair types are welcome.   why it's special soulfood transformed dry, brittle strands. now soulstruck nourishing dry hair mask extends the...

a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray—no rinse needed!  who it's for dry, brittle hair spray onto strands that look + feel dry, brittle, or dull + feel your hair get softer, stronger + more moisturized...

a set of superfruit-infused bestsellers for stronger, smoother + nourished strands. what is the strand superheroes set? a set of superfruit-infused bestsellers formulated to cleanse, smooth, strengthen + nourish strands. who it's for medium to thick hair types seeking nourishment why it's special powered...

save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair. what is super-sized signature set? show your hair you care with super-sizes (a whole liter!) of normcore shampoo + conditioner, plus the wizard detangling primer....

save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair. what is super-sized signature set? show your hair you care with super-sizes (a whole liter!) of normcore shampoo + conditioner, plus the wizard detangling primer...

What it is show your hair you care with super-sizes (a whole liter!) of our normcore shampoo + conditioner, plus a travel-sized soulfood hair mask.  Who it's for medium to thick hair types 1–2c Why it's special we’ve loaded our signature collection with good-for-you...

unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight, superfruit-infused hair oil hero. what is superfruit star lightweight hair styling oil? a lightweight multitasking hair hero that’s clinically proven to make hair 7x stronger, 2x smoother + with 86%...

leave-in cream weightlessly provides superior hydration and lightweight-conditioning, leaving hair supernaturally soft and smooth with brilliant shine what is supernova moisture + shine cream? this supreme leave-in cream weightlessly provides superior hydration and lightweight-conditioning, leaving hair supernaturally soft and smooth with brilliant shine. why...