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save 24% with this lineup of 4 trusted treatments. includes the OG wizard detangling primer. what is the core four stylist-loved treatment set? a must-have lineup of 4 of our pro-loved hair treatments, so you're prepped for whatever your hair needs. includes our OG...

save 24% with these stylist-loved treatments that hydrate, detangle, protect + fight frizz. what is the core four stylist-loved treatment set? stylists swear by them + you will too! this must-have set features 4 of our clinically proven pro-loved hair treatments, so you're prepped...

save 20% with this hair + body set clinically proven to soften, smooth + brighten.*   what is the everything shower bundle? a joy-sparking set featuring the full body care lineup: our softening body wash, smoothing whipped body butter, radiant body oil + amika:aura...

kure your damaged strands. this ultra-rich mask helps strengthen + boosts moisture. what is the kure intense strength repair mask? an intensive mask that is clinically proven to strengthen, reduce breakage + deliver major moisture in minutes to dry, damaged strands who it's for...

a multi-tasking hair treatment that strengthens hair, reduces breakage + prevents future damage what is the kure multi-task strength repair treatment? a 60-second multi-tasking treatment formulated with bondfortifying technology + vegan proteins to strengthen hair +prevent future damage + breakage.* who it's for all...

a conditioner that strengthens hair + prevents future breakage for your strongest mane yet. what is the kure strength repair conditioner? a bond fortifying conditioner that's ultra moisturizing + clinically proven to strengthen damaged strands due to everyday stressors, heat + chemical treatments. who...

  packed with bond fortifying technology, our strength repair shampoo gently cleanses + is clinically proven to strengthen damaged hair.  what is the kure strength repair shampoo? a bond fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged strands due to...

prevent fade for up to 40 washes* with this color-protecting + strengthening shampoo.  What it is a color-protecting shampoo that cleanses, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower.  Who it's for all...

prevent fade for up to 40 washes* with this color-protecting + strengthening conditioner.    What it is  a color-protecting conditioner that nourishes, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower.  Who it's for...

a stylist-trusted treatment to protect your color from UV, chlorine + other common faders.           What it is a color-protecting treatment that prevents fade, protects from heat + strengthens hair so your color stays vibrant through UV exposure, chlorine + common...

muggy weather, we're ready for you. this spray shields hair from frizz, humidity + 450° F heat. what is the shield anti-humidity spray? a lightweight, invisible heat protecting and style extending spray that is clinically proven to protect hair against frizz + humidity for...

all-in-one hair priming mist that detangles + protects against thermal damage what is the wizard detangling primer? a multi-tasking all-in-one hair detangling spray that preps & primes your hair for any style. who it's for all hair types 1–4c why it's special the perfect...

the magic of the wizard, now silicone-free! heat protect, detangle, + reduce frizz. what is the wizard silicone-free detangling hair primer? it's the wizard you all know and love, now silicone-free. this lightweight primer protects against 450°f heat, cuts down on blow dry time,...

this lightweight finishing spray gives your hair the ultimate glossy, high-shine look. what is top gloss shine spray? an ultra high-shine, lightweight finishing spray that gives hair the ultimate glossy finish, fights frizz, and helps keep color vibrant. who it's for all hair types...

save 10% + take soft, refreshed hair on-the-go with this travel-sized set of dry shampoo + mask must-haves. who it's for all hair types are welcome.   why it's special 1 routine to refresh + soften hair wherever you go. this travel-sized trio features...

a dry finishing spray that adds instant volume + perfectly-imperfect texture. what is un.done volume and matte texture spray? a lightweight, dry finishing spray that creates instant volume + sexy texture. who it's for all hair types 1–4c looking to add undone texture to...

tame frizz into submission and lock in soft-smoothness, so humidity can't undo what you've done to your 'do what is velveteen dream smoothing balm? ideal styling agent for dry, frizzy or unmanageable hair. suitable for all hair types. who it's for all hair types...

this silicone-free oil hydrates hair while instantly reducing frizz* + breakage*. what is water sign hydrating hair oil? hydrated hair is in your future. this silicone-free treatment oil instantly reduces frizz* and breakage*, while boosting shine and protecting against heat up to 450°f. remember,...